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About Prices…

As far as I know this guy was not in the jewelry business.  I’m not related to him…never met him…don’t owe him any money and he has no compromising pictures of me from Vegas.  I mention this only...

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It’s About the Diamond, Dood.

I got a call the other day from a guy in Florida who was looking for a diamond and wanted to know if I could help him.  These kinds of calls fall into one of two(2) categories: I am sincerely looking...

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Popping the Question: Obvious Advice

I have a little advice for guys who are going to pop the question:  spend a little time planning out how you’re going to ask her that monumental question. Gee…that’s original. I guess that’s not the...

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If Diamonds were Female Fighters

LET ME BE FRANK. Stop buying diamonds based on  carat weight alone.  I know…you take all the 4 C’s into account when you are making your decision but all too often the process starts and ends with the...

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A Weapon at the Diamond Counter.

This is one of the best ideas I’ve heard in FOREVER.  A young man came into our store holding a couple of print outs and some pictures.  That’s not the great idea.  I see that all the time. What made...

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What Women Won’t Tell You…but You Need to Know.

[A guest post from Gary Hill of Passion Fine Jewelry.] I have been in the jewelry business for the last 18 years and I have to admit, I never really got it until the other day. A couple in their...

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5 Quick Points for Diamond Shoppers

These are a few things I know from growing up in the diamond business and spending time “behind the counter.”  If you take what I say on faith then this post will be extremely helpful.  If not…don’t...

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100% Light Return???

In trying to have the last word on the importance of the Cut in defining a diamond’s appeal, many sellers promote magic numbers – like “100%” light return. Buyers beware! That notion is far too...

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Bigger Is NOT Always Better.

I thought I’d share a little bit from a Q&A email I took part in the other day.  This is THE biggest question guys have when it comes to buying a diamond for an engagement ring.  We were talking...

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Enough with the 4 C’s! Meet the 3Q’s…

Most likely you’ve heard about the 4 C’s, but I’m going to ask you to cool your jets on it for now because that drum is playing all the time…and quite frankly it isn’t quite the sh*t it’s made out to...

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A Better Way to Hunt For Diamonds (You’re Probably Looking in the Wrong Place)

  It doesn’t take long for diamond hunting to turn into a “suck” does it? It starts simple enough.  You go online and type in a few search terms like, “How to buy a diamond,” or “Cheap Diamonds,” or...

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Platinum. All Day.

So, here’s the question of the day: Should I get the ring in platinum or white gold? Not sure why there is a sudden flood of people asking this question, but I welcome it, and pretty much give the same...

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Where to Buy Your Things…

There are some people who do things well because they get paid for it. There are other people who do things well because they can’t imagine doing it any other way. Buy your things from people and...

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Skimp on the Cupcakes…

I got a strained phone call from a young woman who’s wedding is just 4 weeks away, and they needed wedding rings. Fine. No problem. Pretty much every jewelry store can work with a four week lead time....

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